Flowal Storie
20,000+ premium tile designs by Trove Innovations — for architects, designers and homeowners
About the Project
Flo&Wal Storie is a premium tiles showroom by Trove Innovations, offering 20,000+ curated tile designs. Built with Next.js with a lead-generation-first architecture targeting architects, designers, and homeowners.
The Challenge
With 20,000+ tile designs, the biggest risk was overwhelming visitors. Architects visiting the site need to quickly understand the range, trust the quality, and get a catalogue without friction.
The Approach
Conversion-first design around a single primary action — the free catalogue request form. Every section builds toward this moment with audience segmentation in the form.
Results
Launched with a lead-generation machine disguised as a beautiful showroom website. Audience-segmented form gives the sales team pre-qualified leads.
Key Features
- 20,000+ premium tile designs showcase
- Targeted catalogue request form for architects, designers and end users
- Role-based lead qualification fields
- 500+ happy clients and 10+ years experience showcase
- Trove Innovations brand identity integration
- Fast static Next.js build